ABOUT PROGOONCO.

  Growing up as a kid, I always wanted the freshest set of clothes on the first day of school. I didn't want to wear what everyone else was wearing. I wanted a brand that genuinely identified my lifestyle. When the word "progoon" was first discovered it instantly stuck. It described the lifestyle my friends and I were living at the time perfectly. A pro goon Is someone who is goonin on the daily but still keeping it professional. The brand is a mixture of action sports, culture, and family. I started progoonco so I could have my own unique style. I wanted to set the trend. When I graduated high school in 2017, I established this brand and dedicated my life to it. When I moved off to college, I was skipping class and slinging merch. My first big drop of tees had the phrase "ANTI POSER CLUB" writing across the back. Nobody knew what it meant, but for some reason, people couldn't buy enough of them. Although, If you think about the phrase it has a sense of meaning. A poser can mean a lot of things but a poser to me is somebody who tells me how I should live my life. There has been so many negative people along this journey telling me I couldn't or shouldn't do this. People tell me I should go back to school or get a real job, but I dedicated my life to this sh*t! I set everything aside and put my all into this just becuase of the people that said I wouldn't make it when I first started. All the real goonies if you're reading this, please don't listen to those people! If you love your job, you won't work a day in your life. Don't chase the money, chase your dreams, and lead by example! Be an "ANTI POSER," whatever it means to you. I never made another anti poser club tee after I sold out. I like to keep everything limited edition. If you purchased an anti poser tee, you've contributed to the come up and you get your own recognition. Every drop I do a limited run of each product, so every progoonco customer gets that feeling of uniqueness. There won't be anymore anti poser tees so if you have one you know you were apart of something big. There has been a lot of people who doubted me on this journey but, There has also been a group of real friends that have supported it every step of the way. Friends that you don't catch not wearing a progoonco tee! That's what you call dedication. Thank you to all of those people, the real friends, happy customers, and even the doubters. All of you are the reason I do this every single day and dedicate my life to it. I don't care who doubts me or doesn't approve of this lifestyle. I want to make kick ass products for all of you goons out there! There's no better feeling than seeing someone throw on a progoonco tee with a smile of satisfaction across their face! I don't care what anyone has to say because that moment is priceless for the owner and customer. Both stoked on the purchase of the item and a movement towards the come up. You get a special bond with the customer and a sense of appreciation for all the work you've put in. These experiences with customers are so extraordinary because progoonco is a family. I love this brand and all of my goons out there that have made this possible! We're building an EMPIRE, and we're just getting started. So don't worry there's much more to come because I'll be goonin till the day that I die.

- Parker Whitley