Growing up as a kid, I always wanted the freshest set of clothes on the first day of school. I didn’t want to wear what everyone else was wearing. I wanted a brand that showcased my unique style. A pro goon is somebody that sends it no matter what and doesn’t care what other people think. It’s someone who is a true goon but keeps it professional. I started progoonco because I wanted the sickest collection of apparel to wear everyday. The exclusive drops that nobody else had. I wanted to set the new trend in street wear. When I graduated high school in 2017 I started progoonco and dedicated my life to it. Over the years it has become a culture more than a brand. In college I was skipping class and selling merch. The first drop of progoonco tees had the words “ANTI POSER CLUB” writing across the back. Nobody knew what it meant but people couldn’t buy enough of it. A poser is someone who tells you that you can’t do something or won’t succeed. A poser plays the part, but is always on the sidelines. If you love your job you won’t work a day in your life. It doesn’t matter what a poser has to say chase your dreams and lead by example! Be an “ANTI POSER” whatever it means to you. Progoonco keeps everything limited edition. With the purchase of an anti poser tee is a token of appreciation. Every drop is a limited run of each product. Progoonco customers get that 1 off feeling of uniqueness. Being apart of the antiposer club means creating your own unique style. A pro goon is never scared of failure because they know you must fail to succeed. There has always been people who doubted this journey. There has also always been a goon mafia that has supported it every step of the way. Homies you don’t catch not wearing a progoonco tee! That’s what you call dedication. Thank you to the true goons. The goon family! No better feeling than seeing a customer throw on a progoonco tee! That moment is priceless from an owner and customers perspective, both stoked on the product! You get a special bond with the customer and a sense of appreciation for all the work you’ve put in. These experiences are so special because at the end of the day progoonco is a family. I love this brand and all of you goons out there that have made this possible! We’re building an EMPIRE, and it’s just getting started.

#staygoonin #goonfamily #antiposerclub

PROGOONCO. Founder & CEO.

- Parker Whitley